Hello. I work for a DMS (dealership management system) software provider. Our DMS software is currently used in over 1000 automotive dealerships (both franchise and independent dealerships). We lack a good CRM module in our DMS suite. Generic CRM solutions like SugarCRM and Saleforce don’t work for automotive dealers.
SugarCRM has a lot of the capabilities we need but would have to be customized and redeveloped in many areas. It would have to be transformed into a new CRM application basically geared towards automotive and powersport dealers. Obviously an integration module would also have to be developed to move data between the DMS and the “new” automotive CRM application.
Would this be legal under the license agreement? Could we sell the module and/or charge for maintenance/support? Do you think I would be better served developing a CRM application from scratch rather than modifying SugarCRM?
Thank you.


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