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Thread: "Integrating" Google conversion tracking with email

  1. #1
    sansbury is offline Sugar Community Member
    Join Date
    Apr 2005
    Posts
    49

    Default "Integrating" Google conversion tracking with email

    Maybe everyone has figured this out already but I thought I'd post it here in case someone else finds it useful.

    I use both Google adwords and targeted email campaigns. In both cases, I am trying to get someone to click through to a landing page which then tries to get them to follow a links to sign up for a free trial. What I found is that you can use Google's cross-channel conversion tracking to track conversions from email campaigns, i.e., how many people click to the landing page vs. filling out the form.

    The tricky thing is, in Google's cross-channel tracking, they have a campaign type=email but that is not what you want to use if you want to track conversions. Instead, set the campaign up as a PPC campaign (sub-type Other) and Google will gove a code snippet for both the landing page and the conversion page. I then use the tracking URL provided by google as the go-to URL in the Sugar campaign configuration.

    The email campaign type only tracks click-throughs and not conversions. The tracking also allows you to create different URLs for different keywords. In my case, I use these "keywords' to track results by different campaigns/email templates. Obviously there are a lot of other ways to do this but it's nice to be able to have all your information in one place and let someone else write the code for it.

  2. #2
    Mc Robert Guest

    Default Re: "Integrating" Google conversion tracking with email

    Quote Originally Posted by sansbury View Post
    Maybe everyone has figured this out already but I thought I'd post it here in case someone else finds it useful.

    I use both Google adwords and targeted email campaigns. In both cases, I am trying to get someone to click through to a landing page which then tries to get them to follow a links to sign up for a free trial. What I found is that you can use Google's cross-channel conversion tracking to track conversions from email campaigns, i.e., how many people click to the landing page vs. filling out the form.

    The tricky thing is, in Google's cross-channel tracking, they have a campaign type=email but that is not what you want to use if you want to track conversions. Instead, set the campaign up as a PPC campaign (sub-type Other) and Google will gove a code snippet for both the landing page and the conversion page. I then use the tracking URL provided by google as the go-to URL in the Sugar campaign configuration.

    The email campaign type only tracks click-throughs and not conversions. The tracking also allows you to create different URLs for different keywords. In my case, I use these "keywords' to track results by different campaigns/email templates. Obviously there are a lot of other ways to do this but it's nice to be able to have all your information in one place and let someone else write the code for it.
    Below mentioned code may help you to get solution of conversion tracking with email.

    <!-- Google Code for Purchase Conversion Page -->
    <script language="JavaScript" type="text/javascript">
    <!--
    var google_conversion_id = 1234567890;
    var google_conversion_language = "en_US";
    var google_conversion_format = "1";
    var google_conversion_color = "666666";
    if (<? echo $totalValue ?>) {
    var google_conversion_value = <? echo $totalValue ?>
    }
    var google_conversion_label = "Purchase"; //-->
    </script>
    <script language="JavaScript" src="http://www.googleadservices.com/pagead/conversion.js"> </script>
    <noscript>
    <img height=1 width=1 border=0 src="http://www.googleadservices.com/pagead/conversion/1234567890/?value=<? echo $totalValue ?>&label=Purchase&script=0">
    </noscript>

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