Capture customer specific information

[sysdeath]

I am new to SugarCRM and need some help. My business is B2C. I need to capture information about my customers. This way I can target those customers in future marketing campaigns.

From my understanding, if I create fields to capture this information in my contacts, it might make future upgrades difficult. Does anyone have any suggestions on a module or something I can use to capture this customer specific information?

Thanks in advance.

[andopes]

I am new to SugarCRM and need some help. My business is B2C. I need to capture information about my customers. This way I can target those customers in future marketing campaigns.

From my understanding, if I create fields to capture this information in my contacts, it might make future upgrades difficult. Does anyone have any suggestions on a module or something I can use to capture this customer specific information?

Thanks in advance.

Create custom fields on Contacts to capture such informations should not affect further upgrade process.

Kind regards

[sysdeath]

Thanks you! I read another post that said it would.

Thanks again!

[loisal]

Customer service is a growing priority for many organizations. The pressure of customer demand for more customizable products and services has created a challenge for organizations to implement intuitive self-service processes. Companies' efforts to create personalized offerings often complicate the self-service process for their customers. They derive the right set of products and services, but make the self-service experience too confusing, too complicated or too lengthy for their customers. As a result, they often see lower conversion rates for online processes.

[imcoaching]

I personally feel that you should try out the demo version for at least once and then go through the support system as well...it'll really help you in getting how you can utilize the CRM system in a better way...