B2B vs B2C How-To

[citapinc]

I'm working with a customer who deals with 90% individuals and about 10% businesses. For those who deal mostly with consumers, do you use just accounts and not contacts or contacts and not accounts?

[Kupido]

i have only b2c and use contacts

[citapinc]

If you only use contacts, then how do you link the opportunity to the 'account' of there is no account to link to?