Switching from B2B to B2C model

[SirLouen]

I've targeting multiple CRM solutions and concretely based on sugarCRM I've seen that seems to be pretty easy to get steps foward toward a conversion of a typical B2B model to the Business to Customer one

Thing is that I've seen the only parameter that can hold down the whole idea, is during the conversion of a Lead into a Contact + Opportunity, that makes obligatory to introduce an Account Name (that for the B2C model accounts are unnecesary from my POV)

I've been looking at the Studio Editor but cannot find the place to eliminate the mandatory field for Account creating during Lead conversion (if possible):



Is it possible? or sugarCRM is a forced B2B based model and B2C has to be covered as better as possible?

[SirLouen]

I wrote this long time ago, and now I see 0 response

I've read this
» Using Sugar in a B2C World | Blog Archive | SugarCRM Knowledge Base

My conclusions is that SugarCRM is not really prepared for a B2C model and I believe the B2C despite less $$$ interesting for enterprise version developers, is more widely spreaded and with more potential for looing into open source solutions.

I've found VtigerCRM to cover this problem with a simple modificacion, voiding the whole "Accounts" module. I would like to see SugarCRM meet easily the requirements of users that don't want difficulties on applying the system to their specific business