Track Print Campaigns

[holsum]

Hey Sugar,
I have created a few campaigns to track dirferent print ads we are currently running. I want to know if there is a way to create reports on ROI.
Here is the example:
Campaign: Surfer Mag. Type: Print

Now when a customer places an order and they say they saw our ad in Surfer is there a way to add that as a "hit" for the campaign?

Even if we have to manually ad in every ROI it was give us a great way to track ROI for print campaigns.

Thanks for your advice, sugesstions, answers!

-Holsum

[FSEBA]

Hey Holsum,

I'm in the same boat. We're not doing email campaigns, and if we do, the response will be a contact, not a 'click and buy'. Ii'm a new user who is stumbling through this thing (doc is worthless). I'll keep you posted on what I learn.

We're going to do drop offs to some prosepct target lists to test SIC/NAICS codes, and then do follow up by phone. My target lists are created from lead reports, (I can't see any value in using prosepcts, and see several drawbacks).

If you've solved any of your issues, I'd appreciate knowing what you did. Our lists from IdExec should be in any day now, and then we'll begin.

Good Luck,

Jeff