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Thread: Use Campaigns for Direct Mail

  1. #1
    malevans is offline Junior Member
    Join Date
    Dec 2008
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    Default Use Campaigns for Direct Mail

    Hi All,
    I want to be able to track mydirect mail campaigns in Sugar and see ROI etc however I cannot figure out how to do it.

    Since the leads are calling in based on a direct mail out I do not have any web based url's to track responses etc. I want to simply be able to mark a lead as having been generated from a particular campaign and then if I close an opportunity generated from that lead I would have expected that opportunity value to appear as revenue when I check the campaign ROI.

    Would really appreciate if someone can point me in the right direction on this one.

    Cheers
    Mal

    Sugar CE v5.2

  2. #2
    sugarcane is offline Sugar Community Member
    Join Date
    Apr 2005
    Location
    Chicago, IL
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    1,207

    Default Re: Use Campaigns for Direct Mail

    Hi Mal

    I want to simply be able to mark a lead as having been generated from a particular campaign
    there is a campaign field in the leads module. Click the Select button and choose the campaign you created.

    then if I close an opportunity generated from that lead I would have expected that opportunity value to appear as revenue when I check the campaign ROI.
    Similar to above, there is a campaign field in the opportunities module. When an opportunity closes because the person received your campaign, select the appropriate campaign. The dollar amount of the opportunity will then appear in the ROI
    Intelestream has a great deal of experience hosting and customizing the SugarCRM application. Our company is made up by former employees of SugarCRM, and together we have over 50 years of experience working with the application. To learn more about us, please visit our website at www.intelestream.net or contact us directly at 800-391-4055 or by email at info@intelestream.net

  3. #3
    malevans is offline Junior Member
    Join Date
    Dec 2008
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    2

    Default Re: Use Campaigns for Direct Mail

    Thanks for the advice sugarcane. That is eactly what I had been trying but for some reason it was not working. I suspect that when I modified some of the opportunitystatus fields I have broken the link to the campaign so nothing was being updated. I have reinstalled SUgar CE and got all the default fields back and it is working now.

    Cheers

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