Hi there, looking for some advice on how you guys setup your campaigns. At what level do you create a campaign? Is it at the Product, Offer, Industry, or some other level?

Also we have multiple ways we collect customer information. Webinar, Online Demo, 30Day Free trial. Do we have to setup a new form for each of our forms on our website for each campaign we're actively running? Further more, do we then need to dynamically ensure that the lead form is programed to pass the campaign ID?