Marketing Intelligence System - is it available or possible?

[danielvianna]

Hello everyone! I'm working at the marketing department and my company uses the sugar. Actually we are migrating to the new sugar right now.

I don't know much about Sugar... but I was wondering if it's possible or if actually exists a marketing
intelligence system that would collect and store different datas into one section in Sugar, especially
related to consumer knowledge. Example:

-My company sells software, we have 2 produtcs with trials/demos, and we have a survey when
users have their trial period finished.

- We have tech support information

- We plan to have forum on on the website, where we can do quantitave surveys, and qualitative research: for example, creating a topic on forum asking what we could implement on our software, or what improvement the users would like to have in our website, etc.

- Facebook discussions, polls and surveys in our communities and third party groups related to our marketing (event planning for example is one of our target markets)

- Youtube - google's data (number of views in our video campaigns or tutorials) plus youtube user's comments.

-Is it possible to gather or copy and paste information from those sources and place into one module in Sugar?

[davidboris]

Hi,

Yes, you can import data from CSV files via import features of sugar.

other options is use web services to fetch data in to sugarcrm.

[clint]

Hi Daniel -

Take a look at Studio in the Admin screen. It allows you to add custom fields to the Leads module which you will then expose if the Web Lead Capture form. This will allow you to track this data you are looking for.

[danielvianna]

we need a new module

because our leads is already customized to attend sales and a few
other solutions (subscriptions and many webforms)

we don't want to keep adding more fields to the same module
otherwise that will increase our database


sorry to take that long to respond, things here are BUSY at the marketing department .