Tracking... help!

[glass.net]

We are looking to utilize Sugar tracker URL’s and campaigns to provide our marketing team with better information on Lead Quality & ROI of various marketing initiatives.



Up to this point, we have been utilizing our third party analytics system to identify specific tracking codes within the destination URL. This gives us a good picture of the overall site traffic and lead volume that a particular campaign may have generated, but it does not let us connect an individual lead back to the marketing campaign that produced it.



We have spent a bit of time exploring the Campaign Wizard in Sugar & have a couple of technical question regarding the “Tracker URL’s”



1) Does the tracker URL in sugar need to match the visitor’s URL exactly?

We have some landing pages landing pages which may insert a unique alpha numeric session ID variable to the end of the URL string. If in my Sugar campaign I have identified

http://www.glass.net/shops/applicati...60-o8q2-gr.jpg as my tracker URL, but the visitor actually arrives at this:

http://www.glass.net/shops/application? r=gbn_getmore-001-468x60-o8q2-gr.jpg&glass_net_session_id=ddaa99f985ca5595c3fe37 62e453ea15



In this scenario would Sugar still consider this a matching tracker URL?





2) Along these same lines, again looking to see if Sugar can simply identify a portion of the URL to be considered a match, can Sugar extract one of several tracking codes. For example, some of our PPC campaigns have several thousand keywords and may utilize 2 tracking codes (one for our 3rd party analytics and one for Google analytics). If we determine that we don’t really need keyword level tracking for sugar, could I create my Sugar tracker URL to be something like

http://www.glass.net/shops/application?r=Googleppc

and then the visitors may actually arrive on something like

http://www.glass.net/shops/applicati...FSgtagodXn0wkQ



3) Does the Sugar tracker URL allow for wildcarding?

Currently our tracking URL’s follow a standardized format where the first 2 characters identify the vendor,the next 7 identify the specific keyord/placement, & so forth. Is it possible to utilize a wildcard function such as http://www.glass.net/shops/application?r=go************ which would then automatically pick up & classify any “Google” traffic and categorize it in a “Google” campaign?



4) Is there a limit on the number of tracker URL’s that can be included in any campaign?



5) Does Sugar allow for any bulk uploads of tracker URLs? For example if we DID want to track lead quality at the keyword level, is it possible to use a bulk upload for all the urls that may be part of a campaign.



Thank you so much for your help!

[DragonflyMaster]

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